|
Teaching GuideTerm Faculty of Communication Studies |
| Máster Universitario en Produción Xornalística e Audiovisual |
 Subjects |
| Audiovisual Marketing: Markets and Presales |
| Learning aims |
| Identifying Data | 2018/19 | |||||||||||||
| Subject | Audiovisual Marketing: Markets and Presales | Code | 616531022 | |||||||||||
| Study programme |
|
|||||||||||||
| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Official Master's Degree | 2nd four-month period |
First | Optional | 3 | ||||||||||
|
||||||||||||||
| Learning outcomes | Study programme competences | ||
| - Elaborar un plan de marketing audiovisual en un entorno de cambio continuo y de adopción de nuevas tecnologías. | AJ5 AJ6 AJ15 |
BJ2 BJ9 |
CJ1 |
| - Aprender a diseñar estrategias de marketing digital para favorecer la venta, circulación y consumo de contenidos audiovisuales. | BJ2 |
CJ1 |
|
|
