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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Economía |
 Subjects |
| Market Research |
| Planning |
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| Identifying Data | 2018/19 | |||||||||||||
| Subject | Market Research | Code | 611G01040 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Fourth | Optional | 6 | ||||||||||
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| Methodologies / tests | Competencies | Ordinary class hours | Student’s personal work hours | Total hours |
| Guest lecture / keynote speech | B1 B8 C5 C7 C8 | 12 | 24 | 36 |
| Introductory activities | A2 B8 B9 C4 C5 C8 | 3 | 6 | 9 |
| Document analysis | A7 | 3 | 6 | 9 |
| Case study | A2 A5 A9 A12 A13 B2 B3 B4 B5 B7 | 12 | 24 | 36 |
| Research (Research project) | A2 A5 A9 A12 A13 B3 B4 B6 B8 C1 C2 C3 C5 C6 C8 | 12 | 36 | 48 |
| Field trip | A13 B2 B3 B4 | 0 | 6 | 6 |
| Long answer / essay questions | B2 B3 C5 | 2 | 0 | 2 |
| Personalized attention | 4 | 0 | 4 | |
| (*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||
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