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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Investigación de Mercados |
| Planning |
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| Identifying Data | 2015/16 | |||||||||||||
| Subject | Investigación de Mercados | Code | 611G02024 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Third | Obligatoria | 6 | ||||||||||
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| Methodologies / tests | Competencies | Ordinary class hours | Student’s personal work hours | Total hours |
| Guest lecture / keynote speech | A1 A2 B1 B3 B6 B8 C5 C6 C7 C8 | 20 | 60 | 80 |
| Case study | A6 A8 A11 B4 B5 B7 | 8 | 16 | 24 |
| Research (Research project) | A3 A4 A5 A9 B9 B10 C4 | 10 | 20 | 30 |
| Oral presentation | A12 C1 | 5 | 5 | 10 |
| Long answer / essay questions | A4 A6 B2 | 2 | 0 | 2 |
| Personalized attention | 4 | 0 | 4 | |
| (*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||
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