The field of Strategic Management requires to understand the factors responsible of the business behaviour, in order to identify the (internal and external) changes that will have organizational and economic effects in the future. The approach of this subject considers the dynamic nature of market preferences, the systemic approach of the organization as goal-directed human systems, the cognitive approach of the decision processes and the holistic view of competition in two markets: client-based and resource-based.
Contingency plan
. Change of contents: In the case of a change from face-to-face teaching to online teaching, the structure of contents will be maintained, ut the teacher will offer the master classes by streaming. The classes will be recorded, and these videos and support material will be stored in the Moodle platform.
2. Methods
* Teaching methods that are maintained:
- Master classes in Teams in a
synchronous form on class days and stored in
Stream videos available through
Moodle in an asynchronous form.
- Group work in Teams
- Analysis of business cases in Teams.
* Teaching methods that are modified:
- Face-to-face classes
3. Students attention:
- Email: response in less than
three working days
- Teams: weekly master classes,
tutorial sessions in groups and individual
- Moodle: storage of videos and
support material. Loading, tracking and
homework evaluation.
4. Changes in the assesment criteria: the assesment criteria will be not modified.
* Assessment observations: the assessment methods will be adapted to the non-face-to-face attendance of the students.
5. Change of the bibliography or webgraphy:
Bibliography will not be modified
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Subjects
