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Escola Universitaria de Turismo
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Grao en Turismo
 Asignaturas
  Primeiro Idioma Moderno II: Inglés
   Contidos
Temas Subtemas
Hotel branding Types of hotels: descriptions, locations, facilities and services, etc.
Current and future hotel trends

Language skills: speaking, listening, writing, reading and translation.
Translation in the hospitality industry 1. The value of translation as a language learning exercise.
2. The object /importance of translation in the tourism industry.
3. The importance of effective communication.
4. The use of ICTs in translation.
5. Tourism as a language for specific purposes.
7. The sub-genres of the language of tourism.
8. The process of translation: before, during and after.
9. Practice in translating hospitality industry based texts of various types - e.g. descriptions of hotels, facilities and services, websites, booking and other procedures, hotel information and communications to guests before, during and after their stay.
Hotel grading and standards: writing, reading and speaking

 Hotel standards and inspection.
Customer service: guest satisfaction: responding to comments and complaints.
Written internal and external communications:
websites: selling; terms and conditions; customer relations; online reputation;
1. Layout
2. Informal and formal language
3. Structure and organisation.
4. Communicative impact
Running a hotel: speaking, listening and reading Qualities and skills of an effective manager.
1. Discussion of previous/future work experiences and/or internships.
2. Organising a hotel - talking about departments, employees, renovation, etc.
4. Discussion of workplace situations and work ethics issues.
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