Teaching GuideTerm
University College of Tourism
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Grao en Turismo
 Subjects
  Tourist Product Commercialisation
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Identifying Data 2019/20
Subject (*) Tourist Product Commercialisation Code 662G01031
Study programme
Grao en Turismo
Descriptors Cycle Period Year Type Credits
Graduate 1st four-month period
Fourth Obligatory 6
Language
Spanish
Galician
Teaching method Face-to-face
Prerequisites
Department
Coordinador
Fernandez Fernandez, Javier Luis
E-mail
javier.fernandez4@udc.es
Lecturers
Fernandez Fernandez, Javier Luis
E-mail
javier.fernandez4@udc.es
Web http://crodriguezv@udc.es
General description O obxectivo da materia é analizar os aspectos específicos da comercialización no sector turístico. O contido estrutúrase nas seguintes partes: Dirección comercial; Concepto de Revenue: desde o punto de vista da política de prezos; Determinación da política de distribución turística: canles de distribución turística e o seu funcionamento; Negociación con provedores; CRM: políticas de fidelización do cliente e Técnicas de vendas.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Universidade da Coruña - Rúa Maestranza 9, 15001 A Coruña - Tel. +34 981 16 70 00  Soporte Guías Docentes