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Guía DocenteCurso Facultade de Humanidades e Documentación |
| Grao en Xestión Industrial da Moda |
 Asignaturas |
| Tendencias Globais en Moda: Transformación Dixital e Sustentabilidade |
| Contidos |
| Datos Identificativos | 2018/19 | |||||||||||||
| Asignatura | Tendencias Globais en Moda: Transformación Dixital e Sustentabilidade | Código | 710G03008 | |||||||||||
| Titulación |
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| Descriptores | Ciclo | Período | Curso | Tipo | Créditos | |||||||||
| Grao | 2º cuadrimestre |
Primeiro | Formación básica | 6 | ||||||||||
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| Temas | Subtemas |
| Globalization and complexity in the fashion value chain | Definition of fashion value chain Globalization of production and consumption of fashion Complexity: outsourcing and offshoring |
| Social and environmental sustainability: responsible consumption and corporate social responsibility | Definitions and key concepts CSR: towards a new management model? CSR and Social Innovation in the fashion industry |
| Compliance: regulation and self-regulation in the fashion industry | Definition and origins of compliance Hard law vs soft law in the fashion industry International networks, norms and standards |
| Traceability of the fashion supply chain | Definition of traceability Transparent supply chains Tools and mechanisms for traceability and transparency |
| Customer experience | Definition of customer experience Rethinking the customer experience in fashion Measuring customer experience |
| Digital transformation of brick and mortar stores | Omnichannel fashion retailing for digital and mobile customers The new role of physical stores in the new fashion customer journey Digital applications in physical stores: tools and benefits |
| Collaborative economy and circular economy | Definitions and key concepts Business at the bottom of the pyramid and other ways of collaborative economy Circular Economy in the fashion industry |
| Digital disruption, artificial intelligence and automation | Definitions and concepts New challenges for Business The new paradigms and the stakeholders |
| Customization | Definition, origins and evolution From "just in case" to "just in time": the big transformation in production and consumption |
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