Teaching GuideTerm
Faculty of Humanities
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Grao en Xestión Industrial da Moda
 Subjects
  Promotional Strategies in Fashion I: Communication
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Identifying Data 2023/24
Subject (*) Promotional Strategies in Fashion I: Communication Code 710G03021
Study programme
Grao en Xestión Industrial da Moda
Descriptors Cycle Period Year Type Credits
Graduate 1st four-month period
Third Obligatory 6
Language
English
Teaching method Face-to-face
Prerequisites
Department Empresa
Coordinador
Crespo Pereira, Verónica
E-mail
veronica.crespo@udc.es
Lecturers
Crespo Pereira, Verónica
E-mail
veronica.crespo@udc.es
Web http://humanidades.udc.es/estudos/gim
General description Communication has a prominent space in the business management of the fashion industry. The course introduces the student to the fundamental concepts of communication, as well as the construction of communication plan that result in the communicative effectiveness of the fashion brand.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
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