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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Promotional Strategies in Fashion I: Communication |
| Learning aims |
| Identifying Data | 2020/21 | |||||||||||||
| Subject | Promotional Strategies in Fashion I: Communication | Code | 710G03021 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Third | Obligatory | 6 | ||||||||||
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| Learning outcomes | Study programme competences | ||
| Identifying communication campaigns from a strategic point of view | A1 A7 A8 A11 A13 A19 |
B2 B3 B6 B7 B8 B9 |
C1 C3 C4 C5 C7 C8 C9 |
| Identifying the communicational problem that a fashion brand presents at a specific moment that will raise the need for a communication campaign | A8 A19 |
B2 B4 B5 B9 |
C1 C9 |
| Proposing the communication objectives on the communication plan that must be related to the marketing objectives | A19 |
B2 B4 B5 B7 B9 |
C8 C9 |
| Identifying the target audience of the fashion campaign and understanding it appropriately from a holistic point of view to offer them or content they demand | A5 A6 A7 A8 |
B7 B9 |
C3 C7 C9 |
| Understanding how the effectiveness of the campaign depends on a properly planned communication strategy | A1 |
B7 B9 |
C8 C9 |
| Evaluating how you can undertake a promotional mix in a communication campaign to positively influence the target | A8 |
B7 B8 |
C1 C3 |
| Knowing how to assess the results of a communication campaign. | A1 A8 |
B7 B9 |
C3 |
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