Companies must take a look at their market position, customer relationships an existing resources to create the best scenario for adding value driver for the business. Offering a compelling omnichannel experience is an urgent requirement for fashion business survival. Nowdays buyers are into new ways of shopping. Most consumers do not even think in terms in traditional channel boundaries anymore but in shopping based on seamless experiences. This subject is structured to provide a multifaceted knowledge of omnichannel experiences, as well as to dig into the process to implement retailing onmichannel strategies in fashion industry.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Subjects
