BIBLIOGRAFÍA BÁSICA:

Dave Chaffey, Tanya Hemphill and David Edmundson-Bird (2019). Digital Business and E-Commerce Management. Editorial Pearson, 7th edition.

Bernd W. Wirtz (2019). Digital business models: Concepts, Models, and the Alphabet Case Study. Springer International Publishing, 1st edition.

Peter D. Weill and Stephanie L. Woerner. (2018). What's your digital business model?: six questions to help you build the next-generation enterprise. Boston: Harvard Business Review Press.

Ricardo Tayar (2017). CRO: diseño y desarrollo de negocios digitales. Madrid: Anaya.

Dave Chaffey (2011). E-Business & E-Commerce Management: Strategy, Implementation and Practice. Editorial Pearson, 5th edition.

Teresa Sádaba (2015). Moda en el entorno digital: ISEM Fashion Business School. Madrid: EUNSA.

BIBLIOGRAFÍA COMPLEMENTARIA:

Ricardo Tayar (2020). CRO Profesional: estrategia y práctica: cómo mejorar la conversión de productos digitales. Madrid : Anaya Multimedia.

Mª Angeles Hernández Dauder, José María Estrade Nieto, and David Jordán Soro (2020). Marketing digital: mobile marketing, SEO y analítica web. Madrid: Anaya Multimedia.

Rudy Hirschheim, Armin Heinzl, Jens Dibbern (Eds.) (2020). Information Systems Outsourcing: The Era of Digital Transformation. Cham: Springer International Publishing: Imprint: Springer. 5th edition.

Luis Alberto Ruano y Rogelio Velasco (2018). Emprendimiento en el entorno digital: el lanzamiento de una startup. Barcelona: Alfaomega: Marcombo.

George Westerman, Didier Bonnet, Andrew McAfee (2014). Leading digital: turning technology into business transformation. Boston: Harvard Business Review Press.