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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Workshop 4: Fashion Product Planning, Design and Management |
| Contents |
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| Identifying Data | 2023/24 | |||||||||||||
| Subject | Workshop 4: Fashion Product Planning, Design and Management | Code | 710G03035 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Fourth | Optional | 6 | ||||||||||
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| Topic | Sub-topic |
| PART 1. Introduction to fashion product planning, design and management. | 1.1. Product management in the different fashion business models. Trends. 1.2. The figure of the designer and the product manager: areas of intervention and professional roles. |
| PART 2. Methodologies for planning, design and product management. | 2.1. Market segmentation from the perspective of the fashion product. - Product management at the different points of the fashion pyramid. 2.2. The product as an element of the brand strategy. - Transmission of brand values through the fashion product. - Sustainable fashion product management. - Analysis of the omnichannel product strategy. 2.3. Development of the product strategy. - Price structure, number of lines, programs and depth. - Metrics for product planning. - Coordination with marketing, visual, commercial and production departments. 2.4. Purchase planning. - Supply strategies in fashion. - The role of the product manager in negotiating with suppliers. 2.5. Product management at the point of sale. - Business decisions based on online and offline performance KPIs. |
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