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Teaching GuideTerm Higher Polytechnic University College |
| Máster Universitario en Deseño, Desenvolvemento e Comercialización de Videoxogos |
 Subjects |
| Video Game Operative Marketing |
| Contents |
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| Identifying Data | 2022/23 | |||||||||||||
| Subject | Video Game Operative Marketing | Code | 730529022 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Official Master's Degree | 1st four-month period |
Second | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| PART 1. INTRODUCTION. | 1. OPERATIVE MARKETING AT VIDEOGAMES INDUSTRY |
| PART 2. STRATEGIES OF MARKETING MIX | 2. PRODUCT 3. PRICE 4. PLACE 5. PROMOTION 6. MARKETING BUDGET |
| PART 3. NEW TRENDS | 7. EVOLUTION OF MARKETING MIX 8. PERSONAL BRAND |
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