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Teaching GuideTerm University College of Industrial Design |
| Grao en Enxeñaría de Deseño Industrial e Desenvolvemento do Produto |
 Subjects |
| Marketing |
| Sources of information |
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| Identifying Data | 2019/20 | |||||||||||||
| Subject | Marketing | Code | 771G01032 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Third | Obligatory | 6 | ||||||||||
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| Basic |
Santesmases, M. (2005). Marketing. Conceptos y Estrategias.. Pirámide, Madrid
Kotler, P.; Cámara, D.; Grande, I. Y Cruz (2007). Introducción al Marketing.. Prentice-Hall, Madrid |
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