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Teaching GuideTerm Faculty of Computer Science |
Guía Provisional
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| Máster Universitario en Patrimonio Cultural Dixital |
 Subjects |
| Cultural Communication and Marketing |
| Sources of information |
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| Identifying Data | 2024/25 | |||||||||||||
| Subject | Cultural Communication and Marketing | Code | 614552006 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Official Master's Degree | 1st four-month period |
First | Obligatory | 5 | ||||||||||
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| Basic |
Leal Jiménez, Antonio; Quero Gervilla, Mª José (2011). Manual de marketing y comunicación cultural.. Universidad de Cádiz
Camarero Izquierdo, Carmen; Garrido Samaniego, Mª José (2004). Marketing del patrimonio cultural. Pirámide, ESIC
Ibanez, Juan A. (2015). El Museo 2. 0. La Comunicación y el Marketing de las Artes y la Cultura: El Nuevo Papel de los Periodistas y Dircoms. Icom 360 Ediciones
Santos M. Mateos Rusillo (coord.) (2008). La comunicación global del patrimonio culturalicono barra herramientas. Trea |
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Through the virtual campus, specific and updated references for each concrete section will be provided to the students. Additionally, other textual and multimedia content of interest will be available to complement the study of the subject. |
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