Teaching GuideTerm Faculty of Economics and Business |
Grao en Administración e Dirección de Empresas |
Subjects |
Introdución ao Marketing |
Sources of information |
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Identifying Data | 2016/17 | |||||||||||||
Subject | Introdución ao Marketing | Code | 611G02015 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 1st four-month period |
Second | Obligatoria | 6 | ||||||||||
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Basic |
Santesmases, M. (2012). Marketing. Conceptos y Estrategias. Pirámide, Madrid. 6ª ed. Santesmases, M. (2011). Fundamentals of Marketing. Pirámide, Madrid |
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Complementary | |
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