Teaching GuideTerm Faculty of Humanities |
Grao en Xestión Industrial da Moda |
Subjects |
Fashion Marketing and Market Research |
Assessment |
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Identifying Data | 2019/20 | |||||||||||||
Subject | Fashion Marketing and Market Research | Code | 710G03012 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | Yearly |
Second | Obligatory | 9 | ||||||||||
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Methodologies | Competencies / Results | Description | Qualification |
Guest lecture / keynote speech | A19 B3 B7 C2 C4 C5 C8 | ATTENDANCE: 10% of the final grade. Attendance of lectures, as well as of the practical classes, will make up 10% of the final sgrade. |
10 |
Oral presentation | B2 B3 B4 B6 B7 B8 B9 C1 C2 C3 C4 C7 C9 | READINGS and ORAL PRESENTATION: 40% of the final grade. Oral reports will be presented on the readings, bibliographic analysis and practical work. They will be done in a group. Assessment criteria include how well the theoretical is explained, the quality and clarity of the presentation; the accuracy and quality of the answers; the range of primary and secondary sources used and the review of literature. |
40 |
Multiple-choice questions | B1 B5 B9 C2 | MULTIPLE CHIOCE TEST: 50% of the final grade. Individual multiple (four options) choice test. Each wrong answer will lower the final score. |
50 |
Assessment comments | |||
STUDENTS EXEMPT FROM CLASS ATTENDANCE AND SECOND OPPORTUNITY.
MULTIPLE CHOICE TEST. 100% of the final grade. Individual multiple (four options) choice test. Each wrong answer will lower the test score. The score obtained will make up 100% of the final grade for the subject. |
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