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Teaching GuideTerm Faculty of Communication Studies |
| Máster Universitario en Produción Xornalística e Audiovisual |
 Subjects |
| Management Models: Writing Organization, Marketing and Audience Analysis |
| Sources of information |
| Identifying Data | 2018/19 | |||||||||||||
| Subject | Management Models: Writing Organization, Marketing and Audience Analysis | Code | 616531005 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Official Master's Degree | 1st four-month period |
First | Optional | 3 | ||||||||||
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| Basic |
(). https://analytics.google.com/analytics/academy/.
(). https://www.youtube.com/watch?v=kKPTZNjaKcY&list=PLI5YfMzCfRtZU5Qwzx57HjmZyNE2o5YD.
Salaverría, R. (2019). Digital journalism. John Wiley & Sons
Salaverría, R., Martínez-Costa, M. P., & Breiner, J. (2018). Mapa de los cibermedios de España en 2018: análisis cuantitativo. Revista Latina de Comunicación Social, 73
Gray, J., Bounegru, L., & Chambers, L. (2014). Manual de periodismo de datos . http://interactivos.lanacion.com.ar/manual-data/index.html |
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