The general goal of this course on Retail Management is to introduce students to the practical aspects of the retailing sector, with a focus on the strategic management of this marketing area, and on the opportunities it entails for the competitive advantage of organizations and for the satisfaction of their clients. In order to fulfill it, the theoretical and institutional framework, the trends coming from internationalization and the introduction of new information and communication technologies, and the expectations of stakeholders for a more sustainable supply chain management, will be first introduced. In such context, the operations and dynamics of different types of commercial channels, intermediaries and formats; the relevance of merchandising and retail logistics; and the ethical implications and legal framework of retail, will be discussed.
Contingency plan
1. Modifications to the contents
No changes will be made
2. Methodologies
*Teaching methodologies that are maintained
- Seminars/ Guest lectures/ Theoretical sessions (will be held online via Teams)
- Interactive sessions to develop practical contents and present case studies (will be held online via Teams)
- Multiple-choice test exam (will be held online, preferably via Virtual Campus)
*Teaching methodologies that are modified
- The requirement to attend face-to-face sessions will be eliminated after face-to-face activity is cancelled
- Seminars: in case of cancellation the assessment of this methodology will be undertaken through of participation in theoretical/interactive sessions and/or specific supervised assignments.
3. Mechanisms for personalized attention to students
- Virtual Campus: will be used to consult course materials, request personalized attention and follow-up case studies
- Teams: will be used for individual and small group tutoring
4. Modifications in the evaluation
No changes will be made
*Evaluation observations:
Those already included in the teaching guide will be maintained, except for control of attendance to face-to-face sessions, that will be exerted only for the face-to-face sessions held until suspension of face-to-face activity
1. SITUATIONS
Those already included in the teaching guide will be maintained
2. REQUIREMENTS TO PASS THE COURSE
Those already included in the teaching guide will be maintained
5. Modifications to the bibliography or webgraphy
No changes will be made. Compulsory readings will be made available to students online.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Subjects
