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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Omni-Channel Fashion Retailing |
| Learning aims |
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| Identifying Data | 2020/21 | |||||||||||||
| Subject | Omni-Channel Fashion Retailing | Code | 710G03024 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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| Learning outcomes | Study programme competences | ||
| Appreciating the importances of marketing channel management to a firm’s success | A8 |
B4 B6 B7 B8 B9 |
C1 C3 C4 C7 C8 C9 |
| Identifying differences between omni-channel strategies and multichannel strategies | A8 |
B1 B7 B9 |
C3 C5 C8 |
| Identifiying and describing drivers and trends shaping the move to onmichannel strategies in fashion market | A8 |
B6 B7 |
C3 C5 C8 |
| Designing onmichanel retailing strategies for fashion industry | A8 |
B2 B3 B4 B6 B7 B8 B9 |
C3 C8 C9 |
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