Teaching GuideTerm Faculty of Economics and Business |
Grao en Administración e Dirección de Empresas |
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Identifying Data | 2017/18 | |||||||||||||
Subject | Consumer Behaviour: Products and Brands | Code | 611G02037 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 2nd four-month period |
Fourth | Optativa | 6 | ||||||||||
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Methodologies / tests | Competencies / Results | Teaching hours (in-person & virtual) | Student’s personal work hours | Total hours |
Guest lecture / keynote speech | B1 B2 B3 B4 B10 C6 | 17 | 42.5 | 59.5 |
Seminar | C8 | 4 | 0 | 4 |
Case study | A5 B5 C1 C4 C5 C6 C7 | 25 | 50 | 75 |
Multiple-choice questions | A2 B6 B7 B8 B9 | 0.75 | 6.75 | 7.5 |
Personalized attention | 4 | 0 | 4 | |
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
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