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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Introduction to Fashion Business Management |
| Contents |
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| Identifying Data | 2019/20 | |||||||||||||
| Subject | Introduction to Fashion Business Management | Code | 710G03004 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | Yearly |
First | Obligatory | 9 | ||||||||||
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| Topic | Sub-topic |
| The company | Concept and nature. The company as a system Business functions and objectives The company and the business people Types of companies Introduction to business management approaches Business environment Introduction to ethics and business culture. Corporate Social Responsibility |
| Management subsystem | Introduction to management functions The planning function. Strategic planning The organizational function The leading function The control function The management of human resources |
| Operations subsystem | Definition and main concepts Objectives and types of decisions Types of productive processes The costs and the calculation of the break-even point |
| Commercial subsystem | Definition and main concepts Segmentation, target markets and positioning The purchase process in fashion Marketing-mix: product, price, promotion and distribution |
| Financial subsystem | The business financial objectives The economic-financial structure Introduction to investment decisions and investment selection methods Introduction to sources of financing |
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