| General description |
The main objective of the Fashion Product Planning, Design and Management Workshop is to provide the student with a strategic vision on how to manage the fashion product in a retailer, considering the business model and figures, the values, the level of sustainability and the positioning of the brand.
Through real cases, simulations and practical projects, the student will work first-hand on the processes and the main management and analytical tools used in the product departments of fashion companies to develop the different product strategies, coordinate the role of design, plan the purchase and evaluate the performance in omnichannel environments through the combination of qualitative and qualitative aspects as the use of KPIs.
LECTURER: VIOLETA BOUZADA has worked in different multinationals in the textile sector as a buyer and product manager. He began his career in textiles after graduating from the Executive Master in Fashion Business Management at ISEM Fashion Business School, working in the retail and product management departments of brands such as Hoss Intropia in Madrid, C&A International in Düsseldorf or Tally Weijl in Paris. Throughout her career, she has participated in the development of collections for different business models, from "fast fashion" to premium. She currently drives the OUI JANE brand! (ouijane.com), a sustainable fashion and jewelry project in the field of social entrepreneurship. |
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