Teaching GuideTerm
Faculty of Economics and Business
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Grao en Administración e Dirección de Empresas
 Subjects
  Strategic Management and Business Policy I
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Identifying Data 2019/20
Subject (*) Strategic Management and Business Policy I Code 611G02025
Study programme
Grao en Administración e Dirección de Empresas
Descriptors Cycle Period Year Type Credits
Graduate 1st four-month period
Third Obligatory 6
Language
Spanish
Teaching method Face-to-face
Prerequisites
Department Economía
Empresa
Coordinador
Calvo Babío, Nuria Begoña
E-mail
nuria.calvob@udc.es
Lecturers
Barros Campello, Esther Alicia
Calvo Babío, Nuria Begoña
Gago Cortés, María Carmen
Garcia Rodriguez, Rafael Maria
E-mail
esther.barros@udc.es
nuria.calvob@udc.es
m.gago@udc.es
rafael.garcia.rodriguez@udc.es
Web
General description The field of Strategic Management requires to understand the factors responsible of the business behaviour, in order to identify the (internal and external) changes that will have organizational and economic effects in the future. The approach of this subject considers the dynamic nature of market preferences, the systemic approach of the organization as goal-directed human systems, the cognitive approach of the decision processes and the holistic view of competition in two markets: client-based and resource-based.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
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